Program
09:50 - 10:00

Deschiderea Evenimentului

STELA TODERASCU

MODERATOR

10:00 - 10:20

The Evolution of B2B Communication and Marketing During the pandemic (Case Study)

Alexandra Cojocaru

PARTNER, UNLOCK RESEARCH

10:25 - 11:00

Debate: B2B Marketing in the New Normal

Victor Stroe

CHIEF STRATEGY OFFICER SI ASSOCIATE DIRECTOR, LEO BURNETT

Dana Nae Popa

OWNER & MANAGING DIRECTOR, PASTEL

Roxana Iancu

MARKETING LEAD, HP ROMANIA

Simona Radu

HEAD OF GLOBAL MARKETING COMMUNICATIONS, SCHNEIDER ELECTRIC

Gabriel Patru

FONDATOR THEREFOUR – BRAND STRATEGISTS, BRAND STRATEGY & COMMUNICATION DIRECTOR, BDO

11:10 - 11:30

Creativity is the Only Way to Survive and Thrive in B2B

Raluca Berceanu

B2B BUSINESS DIRECTOR, MRM ROMANIA

11:40 - 12:00

How Chatbots Can Help to Increase your B2B Sales and Improve the Customer Experience?

Raluca Tatarusanu

SALES DIRECTOR, DRUID

ALEKSANDRA PEKOVIC

HEAD OF DIGITAL TRANSFORMATION, TELEKOM

12:10 - 12:30

Granular Personalisation in a World of Noise

Bogdan Lupu

B2B DIRECTOR, KUBIS

12:40 - 13:00

Improve Customer Experience Through Real Time Analysis of Content Engagement & User Involvement

Rodica Mihalache

Data Intelligence Lead, Publicis Groupe

13:10 - 13:30

How to Attract B2B Clients Following the Trend of Sustainability

Marco Campana

SALES MANAGER, PRODIR

13:30 - 14:00

Pauza de pranz

14:00 - 14:20

Empowering Businesses to Succeed in the New Normal: Mastercard's Tailored Solutions for a Priceless Digital Future

Diana Tanase

B2B2C MARKETING MANAGER, MASTERCARD

14:30 - 14:50

How to Deal with Social Media Crisis

Ioana Manoiu

GENERAL MANAGER, GMP PR

15:00 - 15:20

Work in BETA: The Rising B2B Decision Maker

Jennifer Shaw-Sweet

EMEA LEAD AT THE B2B INSTITUTE, LINKEDIN

15:30 - 15:50

Principles for Navigating in the B2B Ocean

Valentin Radu

CEO, OMNICONVERT

16:00 - 16:20

From Startup to Scale Up – Do's and Don'ts in B2B Tech Marketing in 1 Year

Ioana Serban

VP OF DEMAND GENERATION AND GROWTH MARKETING @FINTECHOS

16:30 - 16:50

Business 2 Business in Screen 2 Screen Era

Mugur Patrascu

FONDATOR SCREEN NATIVE

16:50

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