Program
09:50 - 10:00
Deschiderea Evenimentului
STELA TODERASCU
MODERATOR
10:00 - 10:20
The Evolution of B2B Communication and Marketing During the pandemic (Case Study)
Alexandra Cojocaru
PARTNER, UNLOCK RESEARCH
10:25 - 11:00
Debate: B2B Marketing in the New Normal
Victor Stroe
CHIEF STRATEGY OFFICER SI ASSOCIATE DIRECTOR, LEO BURNETT
Dana Nae Popa
OWNER & MANAGING DIRECTOR, PASTEL
Roxana Iancu
MARKETING LEAD, HP ROMANIA
Simona Radu
HEAD OF GLOBAL MARKETING COMMUNICATIONS, SCHNEIDER ELECTRIC
Gabriel Patru
FONDATOR THEREFOUR – BRAND STRATEGISTS, BRAND STRATEGY & COMMUNICATION DIRECTOR, BDO
11:10 - 11:30
Creativity is the Only Way to Survive and Thrive in B2B
Raluca Berceanu
B2B BUSINESS DIRECTOR, MRM ROMANIA
11:40 - 12:00
How Chatbots Can Help to Increase your B2B Sales and Improve the Customer Experience?
Raluca Tatarusanu
SALES DIRECTOR, DRUID
ALEKSANDRA PEKOVIC
HEAD OF DIGITAL TRANSFORMATION, TELEKOM
12:10 - 12:30
Granular Personalisation in a World of Noise
Bogdan Lupu
B2B DIRECTOR, KUBIS
12:40 - 13:00
Improve Customer Experience Through Real Time Analysis of Content Engagement & User Involvement
Rodica Mihalache
Data Intelligence Lead, Publicis Groupe
13:10 - 13:30
How to Attract B2B Clients Following the Trend of Sustainability
Marco Campana
SALES MANAGER, PRODIR
13:30 - 14:00
Pauza de pranz
14:00 - 14:20
Empowering Businesses to Succeed in the New Normal: Mastercard's Tailored Solutions for a Priceless Digital Future
Diana Tanase
B2B2C MARKETING MANAGER, MASTERCARD
14:30 - 14:50
How to Deal with Social Media Crisis
Ioana Manoiu
GENERAL MANAGER, GMP PR
15:00 - 15:20
Work in BETA: The Rising B2B Decision Maker
Jennifer Shaw-Sweet
EMEA LEAD AT THE B2B INSTITUTE, LINKEDIN
15:30 - 15:50
Principles for Navigating in the B2B Ocean
Valentin Radu
CEO, OMNICONVERT
16:00 - 16:20
From Startup to Scale Up – Do's and Don'ts in B2B Tech Marketing in 1 Year
Ioana Serban
VP OF DEMAND GENERATION AND GROWTH MARKETING @FINTECHOS
16:30 - 16:50
Business 2 Business in Screen 2 Screen Era
Mugur Patrascu
FONDATOR SCREEN NATIVE
16:50
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